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AI Can Not Only Conduct Real Estate Research, It Can Present the Findings As Well

Friday, April 11, 2025

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  • Talk data to me: AI is being used both for real estate research and to present the findings in a clear, scalable way.

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  • Real estate quants: Data science may have reshaped stock trading, but the complexity of commercial real estate make it a tougher challenge.

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Perspectives

Artificial intelligence is transforming the real estate industry at a rapid pace. Today, 87 percent of real estate brokerages say their agents are actively using AI tools — a 7 percent increase from just a year ago. This growing adoption of AI is reshaping traditional practices and setting new standards for efficiency, insight, and decision-making.

By integrating AI into their workflows, real estate professionals can analyze market trends, evaluate potential investments, and process data far more comprehensively than ever before. AI not only helps uncover patterns and insights but also makes it easier to communicate those findings — whether to clients or within their own teams.

To fully harness AI’s potential, however, real estate professionals need to evolve. It’s no longer enough to simply understand the market — they must also develop technical skills in data analysis and modeling. With the right expertise, a single market veteran can design, maintain, and operate sophisticated AI systems that enhance their competitive edge.

This is the new reality of real estate. As AI continues to eliminate bottlenecks in data processing and communication, professionals who combine deep industry knowledge with technical fluency will be the ones who thrive. In an industry increasingly shaped by technology, those willing to adapt will remain indispensable.

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Propmodo Daily is written and edited by Franco Faraudo with contributions from readers like you and the Propmodo team.

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