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Phygital Horizons: Spatial Computing Meets Real Estate

Friday, March 14, 2025

On Tap Today

  • Let’s get phygital: The rise of spatial computing has blurred the lines between the physical and digital worlds and will change how we interact with buildings.

  • Mixed-use webinar: Next week, join JLL and Kastle experts to explore data-driven strategies for boosting profits and tenant synergy. Sign up

  • Connectivity webinar: Tips for optimizing your office with smart tech and seamless connectivity for a smooth return-to-work. Sign up

Presented by ROOM

The call to return to the office continues to sound, but that 'office' looks different. It is no longer just a corporate hub in a major city, it is a flex office provider or a third workspace, or even a coffee shop with WiFi. Explore how innovative companies have embarked on a mission to redefine the workplace experience, employing innovative modular architecture that’s scalable and sustainable, creating environments that inspire both productivity and collaboration.

Perspective

What is real? It’s a simple question with an increasingly complex answer. We like to think of reality as the physical spaces around us—the buildings we work in, the streets we walk, the homes we return to. But as digital technology becomes more immersive, from AR glasses to heads-up displays to AI-generated environments, the line between physical and digital reality is blurring. The spaces we occupy are no longer static; they are layered with digital experiences, personalized and ever-changing.

This shift could redefine real estate. Buildings that are no longer just structures—but platforms for tailored experiences. Imagine walking into an office where the walls display artwork chosen to match your mood, the lighting adjusts to your preferences, and even the layout subtly adapts based on your past behaviors. Spatial computing is making this possible, transforming physical spaces into dynamic, customizable environments.

As digital and physical realities converge, the built world is no longer just about brick and mortar. It’s about experience. The future of real estate isn’t just about creating spaces—it’s about curating realities.

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Propmodo Daily is written and edited by Franco Faraudo with contributions from readers like you and the Propmodo team.

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