Tuesday, March 10, 2026

On Tap Today

  • Mover math: Interstate movers are shaping where housing demand and commercial real estate growth concentrate across the U.S.

  • Take a chance on NYC: A hologram concert venue could soon bring ABBA’s digital avatars to Midtown Manhattan.

  • Forced Flip: A bipartisan Senate housing bill could force large investors to sell rental homes within seven years.

  • Conversion webinar: How developers determine whether an office building can realistically convert to housing—and when the numbers say to walk away. Sign up

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Investment Strategies

Interstate migration is shaping the U.S. housing market in ways that can be easy to miss. Only a small share of Americans move across state lines each year, but those movers often set the marginal demand that determines where apartments lease fastest and where neighborhood retail expands.

The latest Census migration tables show that the overall level of mobility remains low, with roughly seven million Americans changing states in 2024—almost identical to 2023. That stability means the real story for real estate is not a wave of national reshuffling, but the persistent concentration of movers landing in a relatively small group of markets.

For commercial real estate, the implication is a widening gap between markets with steady inflow and those relying mostly on local demand. Sun Belt states continue to capture much of the migration stream, but the data also highlights a more nuanced reality: migration can support growth, yet supply pipelines and local economic drivers will ultimately determine which markets outperform.

Overheard

Developers are planning to bring the immersive concert experience ABBA Voyage to New York City, marking the attraction’s first U.S. location. The project would transform a 1.4-acre site in Midtown West along 11th Avenue in Hell’s Kitchen into a 175,000-square-foot purpose-built venue capable of hosting 3,000 people. The show uses highly realistic digital avatars of ABBA’s members performing alongside a live band in a 100-minute concert. Developed with the involvement of the band themselves, the attraction recreates the group in their 1970s prime using motion-capture technology.

The proposed $500 million development is being led by Extell Development and Bluestone Group, which are seeking to demolish several existing buildings on the site to construct the venue. City officials have already approved roughly $50 million in tax incentives to support the project, which is expected to open around 2028. The London version of ABBA Voyage has already proven successful, selling more than 3.5 million tickets since launching in 2022 and hosting multiple shows per week. Officials estimate the New York venue could attract around 900,000 visitors annually while creating 120 permanent jobs and generating more than $156 million in tax revenue over nearly two decades.

The project also reflects a broader shift in urban real estate toward experiential destinations that blend entertainment, technology, and tourism. Cities and developers are increasingly investing in immersive attractions, themed venues, and hospitality-driven experiences that draw repeat visitors and generate steady foot traffic. In that sense, ABBA Voyage is less a traditional concert venue than part of a growing category of experience-based retail and hospitality, where the attraction itself becomes the anchor for surrounding restaurants, hotels, and nightlife.

The U.S. Senate is considering new housing legislation that would require large institutional investors to sell newly built single-family rental homes to individuals within seven years of completion. The provision, inserted into a broader bipartisan housing package aimed at improving affordability, surprised many builders and investors. Supporters argue the measure would expand opportunities for traditional homebuyers and curb institutional ownership of housing.

Industry groups including the National Association of Home Builders and the National Multifamily Housing Council have pushed back, warning the rule could effectively dismantle the build-to-rent business model. Because investors typically finance rental developments with long-term ownership in mind, forcing sales within seven years could make it difficult to secure funding for new projects. Builders also argue the policy could lead to fewer homes being constructed and potentially displace renters if properties are sold to buyers they cannot afford to become.

Supporters of the bill, including Senators Tim Scott and Elizabeth Warren, say the policy is intended to restore access to homeownership and reduce competition from large investors. Critics counter that institutional ownership represents only a small share of the housing market and that restricting investment could reduce housing supply and push prices and rents higher. The Senate could vote on the measure soon, but differences with the House version of the housing bill may require further negotiation before it becomes law.

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Propmodo Daily is written and edited by Franco Faraudo with contributions from readers like you and the Propmodo team.

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